About Luminox: Past
The Richard Barry Marketing Group was founded by Richard Timbo and Barry Cohen. Richard and Barry (hence the company name) were business acquaintances through their careers as sales representatives. Based on prior sales experience, they made a strategic decision to seek out opportunities that included branded products or proprietary technology that would create a barrier to competition. They discovered a unique illumination technology being produced by a Swiss manufacturer, suggested the technology be incorporated into a line of Swiss watches, and negotiated an exclusive relationship for the use of the technology in North America, and the world's most luminous timepiece collection was born.
About Luminox: Present
As an unknown brand attempting to penetrate a heavily brand driven market, sales were initially slow until Luminox was contacted by a procurement officer for the U.S. Navy SEAL teams to build a dive watch for their use on night missions. With the help of their Swiss associates, RBMG spent 9 months developing the initial Navy SEAL dive watch that launched in 1994. Becoming a supplier to the SEALs gave Luminox an enhanced credibility that helped spur sales in the consumer arena. After successfully selling hundreds of thousands of the original plastic model, Luminox launched its first steel version (with carbon fiber bezel) of the SEAL dive watch in 1999. This series became an instant best seller and suggested to RBMG "if we build it, they will come". With this in mind, Luminox continued to expand the SEAL dive watch story with the addition of an all steel series and an all titanium series in the fall of 2000, both of which are selling extremely well. The all steel and titanium series incorporate higher quality features found in the realm of fine watches, such as 10-year lithium batteries and sapphire glass crystals with anti-reflective coatings. Simultaneously, a new version of the original model was developed to be sold on a limited basis to better accounts, adding freshness to the original series. That fateful day back in 1993, when procurement officer, Chief Nick North of SEAL Team 5 asked Luminox to create watches for the SEALs helped a new brand of watches emerge from obscurity to become a successful player in the watch business.
About Luminox: Future
We are presently in development on an entirely new ultimate Navy SEAL dive watch that will either come with an ana-digi movement (incorporating analog and digital functions) or be available in analog and analog chronograph as well. We are also developing an entire range of aviator watches as part of the “Lockheed Collection” that will be tied to specific jets such as the F-117 Nighthawk (another new series of watches for this unique jet), the F-16 Viper and Fighting Falcon, the Joint Strike Fighter, the F-22 Raptor (a supplemental Stealth jet), the SR-71 Blackbird (record setting jet of the 1960s), and even the Venture Star (the next Space Shuttle), thus linking Luminox to NASA.
Luminox Technology
All Luminox watches must undergo additional manufacturing steps that other watches do not require. The Luminox self-powered illumination system must be installed into each and every watch. It is a costly and time consuming endeavor but it is what makes Luminox watches special. It is Luminox’ raison d’être. Each watch employs tiny self-powered micro gas lights developed by the world leader in the luminous compound industry. These micro gas lights (borosilicate glass capsules) are installed into the hands, hour markers, and when necessary, bezels of our watches. Luminox watches need no external light source to “charge” the paint on the dial or hands in order to glow as do conventional luminous watches. Nor do they require the push of a button to light the dial as do watches with electroluminescence. The U.S. military has long recognized the advantages of micro gas light sources and their use is specified in procurement specification MIL-W-46374F.
The self-powered illumination–Luminox Light Technology (LLT) allows one to view time-at-a-glance, no matter what the light level, even in complete darkness. This ease of being able to read time effortlessly seems to fill a need for various military and law enforcement groups. It is why the U.S. Navy SEALs Procurement officers came to us asking us to create dive watches for them for night missions. It is also why U.S. Air Force pilots flying the F-117 Nighthawk™ Stealth Jets asked the same of us. These are only two of many groups of “heroes” that truly understand and appreciate the inherent benefit of wearing a Luminox timepiece.
All Luminox watches feature:
- The ultimate illumination system
- Glow continuously for more than 25 years
- Glows 100 times brighter than other luminous watches
- Swill illumination system is self-powered
- No need to push button or expose to light to activate illumination system
- Illumination guaranteed for 10 years
- Entirely Swiss made
- Multi-jewel Swiss quartz watch movement
- Water and Shock resistant
|
