a.b.art, the Swiss designer watch!

Every watch in the a.b.art collection is designed with a purity inspired by the Bauhaus tradition and engineered in Switzerland. clean, simple, uncluttered! Yet with highly affordable prices, these are Swiss watches you can happily wear every day. It is little surprise, therefore, that a.b.art designs are featured in the Museum of Modern Art (MOMA), in New York.

The a.b.art A, B, EL, M and T series range of men's designer watches contain many unique and striking products within each collection. All the designer watches within each a.b.art range are Swiss engineered and are designed with a purity inspired by the Bauhaus tradition. All of these a.b.art men's watches come with stainless steel casings with a choice of brushed, polished or matt black finish. Other features include various dial finishes, a quality Swiss quartz movement, and either a hardened mineral or a scratch resistant sapphire crystal. Each and every a.b.art designer watch is covered by a 2 year manufacturers warranty.

The standout pointer date and day/date models use a contrasting dot to point to the day and/or date on an inner ring of the watch. It is both subtle and attention getting. Other designs such as the EL, K, KL and MM series feature a sapphire crystal which is virtually scratch proof.

Designed by purists, engineered by the Swiss!

The story of this extraordinary watch brand started in 1991. The designers goals was to combine the best possible quality product with a reasonable price and timeless design! - a.b.art stands for art and design. The plain and unostentatious forms fascinate with the harmonious way to combine purpose and aesthetics. a.b.art is a.uthentic b.asic art !

In 1999 the a.b.art brand won the "Form 99" award for three models. Soon afterwards the press actively reported about the distinctive a.b.art watch line in innumerable watch magazines. Thereafter the Museum of Modern Art (MOMA) in New York signed up to carry a.b.art in their range of goods. Other notable museum shops in the USA followed.


a.b.art is manufactured in Biel, in the center of the Swiss watch industries. The goal is to reach many more thousands of modern and fashion-conscious women and men to purchase a.b.art timepieces. Focussing the attantion on the trendy Series Z and D and its choice of bands, which accommodate your watch to your mood of the moment, this will work out well!